Do you want to reward loyal customers or send your content to influencers or journalists so that they relay your content? Focus on free copies. What are free copies? Free copies are time-limited access to specific content contained in a subscription or bundle offer. How to send free copies? Go to your back […]
5 - Promotion & Marketing
Create a free trial period in your SVOD offers
How to test your platform and increase user retention? By offering a free trial period with OKAST! How to set up a free trial period? -Set a free trial period, in number of days, to allow your customers to test your SVOD offer. To access your content, they will still have to enter their bank […]
Set up a tracking pixel for events on your platform (Facebook Pixel, GTag, Google Analytics, TikTok)
If you want to set up a Facebook pixel (or another one, TikTok for example), here are the different steps of the purchase process and the associated events. We will first describe the different types of events, and then we will see how they are triggered on the platform. The different types of events […]
Using Zapier To Connect OKAST To Thousands Of Third Party Applications
Zapier is a solution that makes it easy to connect tools together. The interest is to create automated processes in a few clicks. Zapier supports more than 3000 software, including the most used like Google suite, Mailchimp, Hubspot, Stripe, SalesForce, Slack, etc… OKAST now supports automation via Zapier and you can automate some manual and […]
Video & Display Sponsoring features: details and examples of use
On your streaming platform or application, you can add sponsoring or self-promotion elements. This can be done: 1/ Clickable images => Display sponsoring Examples of use: highlighting a sponsor that appears via clickable banners on your platform (logo, products) promote your services or products on an external site (e-commerce store) highlight your mobile […]
Inform your users of the latest news through web notifications (Beamer)
You can add a notification icon to display the latest news to your customers. This appears as an icon within the header of your platform. When there is a new program or new feature, you can push notification and when your users click on it, a vertical banner opens to show the latest news: […]
Create advertising or auto-promo on your platform with “Display” formats (promo banners…)
On OKAST you can showcase ad formats to display advertising or just self-promote your platform. The particularities of these formats: they are “editorial” (thumbnails or banners) directly integrated into the elements of your platform (carousels or banners). they redirect to the URL of your choice (within your platform or to an external site). For example, […]
Create a sponsorship or a self-promotion campaign
We have created the “sponsorship” mode to allow you to broadcast promotional formats before, during and after your video content. These short formats (less than 60 seconds) allow you to upload promotional videos with clickable links. They are particularly useful for: Sponsorship agreements with a brand. You can then broadcast advertising content before, during or […]
Grow your audience through affiliation (Tapfiliate)
OKAST is fully integrated with the tapfiliate solution Use the power of affiliation to promote your content and reward your community. To do this, follow the following steps: 1- Create an account on tapfiliate 2- Get the account ID and add it to the field in the OKAST configuration platform page 3- Create a […]
How to add Google Tag Manager in your platform
Google Tag Manager is a tool that allows you to deploy and manage tracking tags on your site or application, without having to modify the source code. To add Google Tag Manager into your OKAST platform, you will need first to create an account here: https://tagmanager.google.com/#/admin/accounts/create for the container name, use the okast url […]